Look Better Naked

PRIVACY POLICY

PRIVACY POLICY

1. WHO WE ARE AND WHAT WE DO

Welcome to our Privacy Policy. This Privacy Policy explains our information practices, the kinds of information we collect, how we use and share that information, and your options.

2. SCOPE

This Privacy Policy applies to Personal Information Processed by us in our business, including on our websites at https://plum21.com (“Site”), mobile applications, forums, blogs, and other online or offline offerings (together with similar offerings the “Services”). This Policy applies to all of our operating divisions, subsidiaries, affiliates, and branches, and any additional subsidiary, affiliate, or branch that we may subsequently form.

3. TYPES OF PERSONAL INFORMATION WE COLLECT AND HOW WE USE IT

3.1. TYPES OF PERSONAL INFORMATION WE COLLECT

The types of Personal Information we collect and our privacy practices depend on whether you are a customer, user, visitor or employee (together, “Individuals”) and the requirements of applicable law.

Communications with Us. We may collect Personal Information from you such as first name, last name, company, email address, phone number, billing address or mailing address, credit card information, request information about our Services, register for our newsletter or loyalty program, create an account, request customer or technical support, or otherwise communicate with us.

Surveys. We may contact you to participate in online surveys. If you decide to participate, you may be asked to provide certain information which may include Personal Information.

Posting. We may offer fan pages, blogs, messaging or community forums. Any content you provide will be considered “public” and is not subject to privacy protections.

Automatic Data Collection. We may collect certain information automatically through our Site and Services, such as your Internet protocol (IP) address, cookie identifiers, mobile carrier, mobile advertising identifiers, MAC address, IMEI, Advertiser ID, unique identifiers, browser type and language, geo-location information, hardware type, operating system, Internet service provider, pages that you visit before and after using the Services, the date and time of your visit, the amount of time you spend on each page, information about the links you click and pages you view within the Services, and other actions taken through use of the Services such as preferences.

Information from Other Sources. We may receive information about you from other sources, including through Third-Party services and organizations to supplement information provided by you. This supplemental information allows us to verify information that you have provided to us and to enhance our ability to provide you with information about our business, products, and Services.

3.2 HOW WE USE YOUR INFORMATION

We Process Personal Information for a variety of business purposes, including:

TO PROVIDE PRODUCTS, SERVICES, OR INFORMATION REQUESTED:

  • Manage Individual information and accounts;
  • Respond to questions, comments, and other requests;
  • Provide access to certain areas, functionalities, and features of our Services;
  • Answer requests for customer or technical support; and
  • Allow you to register for events.

ADMINISTRATIVE PURPOSES: We may use Personal Information about you to:

  • Measure interest and engagement in our Site and Services;
  • Develop new products and Services;
  • Ensure internal quality control;
  • Verify Individual identity;
  • Communicate with you about your account, activities on our Site and Services and policy changes;
  • Contact you to verify your account and for informational and operational purposes, such as account management, customer service, or system maintenance;
  • Work with Third Parties to Process payment for products or Services purchased;
  • Process applications and transactions;
  • Prevent potentially prohibited or illegal activities; and
  • Enforce our Terms.

MARKETING OUR PRODUCTS AND SERVICES: We may use (or may allow our third party partners to use) Personal Information to provide you with materials about offers, products, and Services that may be of interest, including new content or Services. We may provide you with these materials by phone, postal mail, facsimile, or email, as permitted by applicable law. Such uses include:

  • To tailor content, advertisements, and offers;
  • To notify you about offers, products, and services that may be of interest to you; and
  • To provide Services to you and our sponsors;

You may contact us at any time to opt out of the use of your Personal Information for marketing purposes as described below.

RESEARCH AND DEVELOPMENT: We may use Personal Information to create non-identifiable information that we may use alone or in the aggregate with information obtained from other sources, in order to help us to optimally deliver our products and Services or develop new products and Services.

DE-IDENTIFIED AND AGGREGATED INFORMATION USE: We may use Personal Information and other information about you to create de-identified and aggregated information, such as de-identified demographic information, de-identified location information, information about the computer or device from which you access our Site and Services, or other analyses we create. De-identified and aggregated information is used for a variety of functions, including the measurement of visitors’ interest in and use of various portions or features of the Site and Services. De-identified or aggregated information is not Personal Information, and we may use such information in a number of ways, including research, internal analysis, analytics, and any other legally permissible purposes. We may share this information within Plum 21 and with Third Parties for our or their purposes in an anonymized or aggregated form that is designed to prevent anyone from identifying you.

OTHER USES: Plum 21 may use Personal Information for which we have a legitimate interest, such as direct marketing, individual or market research, anti-fraud protection, or any other purpose disclosed to you at the time you provide Personal Information or with your consent.

3.3 COOKIES, PIXEL TAGS/WEB BEACONS, ANALYTICS INFORMATION, AND INTEREST-BASED ADVERTISING

We, as well as Third Parties that provide content, advertising, or other functionality on our Services, may use cookies, pixel tags, local storage, and other technologies (“Technologies”) to automatically collect information through the Services. We use Technologies that are essentially small data files placed on your computer, tablet, mobile phone, or other devices (referred to collectively as a "device") that allow us to record certain pieces of information whenever you visit or interact with our Site, Services, applications, messaging, and tools, and to recognize you across devices.

ANALYTICS: We may also use Google Analytics, Facebook, and other providers to collect information regarding visitor behavior and visitor demographics on our Site and Services. Your rights with respect to information related to those sites can be found on the applicable third party URLs. Our uses of such Technologies fall into the following general categories:

OPERATIONALLY NECESSARY: We may use Technologies to identify irregular site behavior, prevent fraudulent activity and improve security or that allow you to make use of our functions such as shopping-carts, saved search, or similar functions;

PERFORMANCE RELATED: We may use Technologies to help us understand how our visitors use our Site and Services, interact with our messaging, or view an item or link in order to improve our Site, Services, applications or tools;

FUNCTIONALITY RELATED: We may Technologies that allow us to offer you enhanced functionality when accessing or using our Site, Services, applications, or tools. This may include identifying you when you sign into our Site or Services or keeping track of your specified preferences, interests, or past items viewed so that we may enhance our Site and Services;

ADVERTISING OR TARGETING RELATED: We may use first-party or third-party cookies and web beacons to deliver content, including ads relevant to your interests, on our Site and Services or on third party sites. This includes using Technologies to understand the usefulness to you of the advertisements and content that has been delivered to you, such as whether you have clicked on an advertisement.

If you would like to opt out of the Technologies we employ on our Site, Services, applications, or tools, you may do so by blocking, deleting, or disabling them as your browser or device permits.

3.4 THIRD-PARTY WEBSITES, SOCIAL MEDIA PLATFORMS, AND SOFTWARE DEVELOPMENT KITS

The Site may contain links to other websites and other websites may reference or link to our Site or other Services. These other domains and websites are not controlled by us. We encourage our users to read the privacy policies of each website and application with which they interact. We do not endorse, screen or approve, and are not responsible for the privacy practices or content of such other websites or applications. Visiting these other websites or applications is at your own risk.

3.5 THIRD-PARTY PAYMENT PROCESSING

When you make purchases through the Services, we process your payments through Third-Party payment platforms, including Shopify, Apple Pay, PayPal, Google Pay, Amazon Pay and Social Networking Sites (“SNS”) such as Facebook. The Third-Party payment platform may collect certain financial information from you to process a payment on behalf of Plum 21, including your name, email address, address and other billing and shipping information. 

4. INTERNATIONAL DATA TRANSFERS

You agree that all Personal Information collected under this Privacy Policy may be transferred, Processed, and stored anywhere in the world, including but not limited to, the United States. Personal Information may be stored in the cloud, on our servers, on the servers of our affiliates or the servers of our service providers. Your Personal Information may be accessible to law enforcement or other authorities pursuant to a lawful request. By providing information to us, you explicitly consent to the storage of your Personal Information in these locations.

5. YOUR CHOICES: RIGHT TO OBJECT TO PROCESSING

5.1. GENERAL

You have the right to object to and change your preferences or opt out of certain uses and disclosures of your Personal Information. Where you have consented to Plum 21’s Processing of your Personal Information or Sensitive Personal Information, you may withdraw that consent at any time and prevent further Processing by contacting us as described below. Even if you opt out, we may still collect and use non-Personal Information regarding your activities on our Site, Services and/or information from the advertisements on Third-Party websites for other legal purposes as described above.

5.2. EMAIL AND TELEPHONE COMMUNICATIONS

If you receive an unwanted email from us, you can use the unsubscribe link found at the bottom of the email to opt out of receiving future emails. We will process your request within a reasonable time after receipt. Note that you will continue to receive transaction-related emails regarding products or Services you have requested. We may also send you certain non-promotional communications regarding us and our Services, and you will not be able to opt out of those communications (e.g., communications regarding the Services or updates to our Terms or this Privacy Policy). We maintain telephone “do-not-call” and “do-not-mail” lists as mandated by law. We process requests to be placed on do-not-mail, do-not-phone and do-not-contact lists within 60 days after receipt, or such shorter time as may be required by law.

5.3. NOTIFICATIONS

We may occasionally send you push notifications or contact you through our Services, Site, social media or Third Party services with notices or alerts that may be of interest to you. You may at any time opt out or stop from receiving these types of communications by changing the settings on your mobile device.

6. RIGHTS OF ACCESS, RECTIFICATION, ERASURE, AND RESTRICTION

You may inquire as to whether we are Processing Personal Information about you, request access to Personal Information, and ask that we correct, amend or delete your Personal Information where it is inaccurate. Where otherwise permitted by applicable law, you may send an e-mail to us or use any of the methods set out in this Privacy Policy to request access to, receive (port), seek rectification, or request erasure of Personal Information held about you by Plum 21. Please include your full name, email address associated with your account, and a detailed description of your data request or follow the information provided on the Site or Services. Such requests will be processed in line with local laws

7. DATA RETENTION

Plum 21 retains the Personal Information we receive as described in this Privacy Policy for as long as you use our Services or as necessary to fulfill the purpose(s) for which it was collected, provide our Services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws.

8. SECURITY OF YOUR INFORMATION

We take steps to ensure that your information is treated securely and in accordance with this Privacy Policy. Unfortunately, the Internet cannot be guaranteed to be 100% secure, and we cannot ensure or warrant the security of any information you provide to us. By using the Site or providing Personal Information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the Site. If we learn of a security system’s breach, we may attempt to notify you electronically by posting a notice on the Site, by mail or by sending an e-mail to you.

9. USERS OUTSIDE OF THE UNITED STATES

By using the Site, Plum 21 will transfer data to the United States and potentially other jurisdictions. By choosing to visit the Site, utilize the Services or otherwise provide information to us, you agree that any dispute over privacy or the terms contained in this Privacy Policy will be governed by the laws of Florida and the adjudication of any disputes arising in connection with Plum 21 or the Site will be in accordance with the Terms. If you are visiting from the European Union or other regions with laws governing data collection and use, please note that you are agreeing to the transfer of your information to the United States and to Processing of your data globally. By providing your Personal Information, you consent to any transfer and Processing in accordance with this Policy.

10. CHILDREN’S PRIVACY

The Site and Services are not directed to children under 13 (or other age as required by local law) (“Child” or “Children”), and we do not knowingly collect Personally Information from Children. If you learn that your Child has provided us with Personal Information without your consent, you may contact us. If we learn that we have collected any Personal Information in violation of applicable law, we will promptly take steps to delete such information and terminate the child’s account.

11. REDRESS/COMPLIANCE AND ACCOUNTABILITY

If you have any questions about our privacy practices, this Privacy Policy, or how to lodge a complaint with the appropriate authority, please contact us. We will address your concerns and attempt to resolve any privacy issues in a timely manner.

12. OTHER RIGHTS AND IMPORTANT INFORMATION

12.1. CHANGES TO OUR PRIVACY POLICY AND PRACTICES

This Privacy Policy may change from time to time. You understand and agree that you will be deemed to have accepted the updated Privacy Policy if you use the Site or Services after the updated Privacy Policy is posted on the Services. If, at any point, you do not agree to any portion of the Privacy Policy then in effect, you must immediately stop using the Services.

13. DEFINITIONS

The following capitalized terms shall have the meanings herein as set forth below. “Agent” means any Third Party that Processes Personal Information pursuant to the instructions of, and solely for, Plum 21 or to which Plum 21 discloses Personal Information for use on its behalf. “Employee” refers to any current, temporary, permanent, prospective or former employee, director, contractor, worker, or retiree of Plum 21 or its subsidiaries worldwide. “Personal Information” is any information relating to an identified or identifiable natural person (“Individual”). “Process” or “Processing” means any operation which is performed upon Personal Information, whether or not by automatic means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction. “Sensitive Data” or “Sensitive Personal Information” is a subset of Personal Information which, due to its nature, has been classified by law or by policy as deserving additional privacy and security protections. Sensitive Personal Information includes Personal Information regarding EU residents that is classified as a “Special Category of Personal Data” under EU law, which consists of the following data elements: (1) race or ethnic origin; (2) political opinions; (3) religious or philosophical beliefs; (4) trade union membership; (5) genetic data; (6) biometric data where Processed to uniquely identify a person; (6) health information; (7) sexual orientation or information about the Individual’s sex life; or (8) information relating to the commission of a criminal offense. “Third Party” is any company, natural or legal person, public authority, agency, or body other than the Individual, Plum 21 or Plum 21’s agents.

14. TERMS OF SERVICE

This Privacy Policy is incorporated by reference into the Plum 21’s Terms of Service (the “Terms”). The terms “Plum 21,” “we,” and “us” include Plum 21 Inc. and our affiliates and subsidiaries.

15. CONTACT US

If you would like to contact us about our privacy practices, or exercise any of your data subject rights, please send a written request to the data controller of your Personal Information or to us at info@plum21.com